Consumers today use text messaging as a primary communication method, as it’s more convenient than making a phone call.Įnabling this on your GMB profile allows you to connect and verify a mobile device to both field texts and reply to them. If you don’t enable an SMS contact option for your business, you will miss out on potential inbound inquiries. This is a feature that many don’t take advantage of. You can also include a call-to-action (CTA) in your Post, like "learn more," "buy," "visit" or "call." With so much competition for the same customers, this is just another way to promote offers, keep your customers updated on what is happening and engage with those interested in what your business offers. It’s a great way to communicate with current customers as well as put information out there that will appear to prospects, helping to convince them to check out your offerings. This gives you an opportunity to share special offers and business news or announce new products or services. One of the newest features is "Posts," which display directly on your GMB profile as well as on Maps. Now, it has transformed into a social media feed, and GMB is constantly rolling out new features for its users. It featured the address and contact information for the business, nothing else. Years ago, Google My Business was simply a directory listing. Utilize "Posts" for special offers and to attract customers. Make it a habit of posting images often, as it gives your feed a constant source of new content. With many businesses not adapting quickly, it presents you with an opportunity to be first in your market to take advantage of this strategy. Why? Because visual content has become so popular, thanks in part to social media apps like Instagram, and Google has been experimenting with this feature. If you pay attention to the local search results, you will notice Google has been showing more images, even for local results, and including the business information alongside them. When uploading images to your GMB profile, take advantage of the geotagging option. Geo-tag photos for increased local discovery. If you cannot do it without appearing spammy, consider adding something at the end like, “Also serving the following areas: (list of cities and towns).” If your business serves cities and towns beyond your location’s address, you will want to cleverly work those variations into your description.
Google my business seo Pc#
When someone searches for a business-let’s use “interior designer near me” as an example-Google uses the address of your business in relation to the IP address of the individual performing the search if they are on a home PC or their phone’s location service if they are on a mobile device.
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